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BAOGU MOVIES CHANNEL – MOVIE IMAGE SPOTS (2ND SEASONAL CAMPAIGN)

23 June 2014

Client: Baogu Movie Channel
Continuing the campaign with 3 movie image fillers using iconic shapes with different textures, colours and speeds. Together with the music and sound effects, this series express a touch of romance, action and suspense.

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BAOGU MOVIES CHANNEL – MOVIE IMAGE SPOTS (1ST SEASONAL CAMPAIGN)

6 June 2014

Client: Baogu Movie Channel
This seasonal campaign kicks off with 4 movie fillers, each distinctively expressing the fun, danger, romance, and the chase of contemporary film. Each movie filler incorporates the new brand icons into the movie content and edits. Scripted, edited and produced by the Carbon Team.

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BAOGU MOVIES CHANNEL – CINEMA TRAILER

12 May 2014

Client: Baogu Movie Channel
This cinema movie trailer is produced by Carbon for the launch of the Baogu Movie Channel. It is storyboarded, edited and composited completely by us. We had a lot of fun working on this campaign, incorporating Baogu’s iconic shapes into various action scenes in this edit to help build a more cohesive and unified brand for Baogu.

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BAOGU MOVIES CHANNEL REBRAND

30 April 2014

Client: Baogu Movie Channel
We are once again psyched to continue our creative relationship with Baogu Movie Channel for their 2014 relaunch. The channel has had an awesome reception since its launch in 2012, evolving and diversifying to include more colourful genres across Hong Kong and South East Asia. We channelled this dynamism and developed an iconic personality for the channel as part of their rebranding. These iconic shapes are later incorporated into their image spots and movie fillers to seamlessly blend live action and brand into one.

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VOGUE TV CHINA LAUNCH

21 March 2014

Client: Condé Nast International
We were privileged to have the honour of producing the first seasonal launch of Vogue TV China together with Vogue China, and our regular collaborators leading Hong Kong brand consultants Marc & Chantal, and New York & London based superb stylist Holly Suan Gray. Forming an immodest team of amazing talent working on this prestigious fashion industry brand, we proudly showcase two 10 sec indents for their summer launch – the first of a series from us. We seized this opportunity to create a campaign of Vogue identities/short-films in monochrome, stepping away from conventional expectations.

Director: Tereza Tan, with
Art Direction by Marc Cansier, Styled by Holly Suan Gray

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STAR CHINESE MOVIE CHANNEL – FILM IDENT

14 February 2014

Client: Fox International Channels
We work alongside FIC creative team to produce this 2K film ident for Star Chinese Movie original productions. The journey of this animation involves a glamourous dissection and amalgamation of the SCM logo. With the composition of sound effects, the ident translates a magnetic jaunt to the formation of the logo.

 
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