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TOGGLE LAUNCH TEASER

20 May 2015

Client: Available
In collaboration with our good friend Available in Singapore to produce this teaser campaign for Toggle, MediaCorp’s online service TV platform. Using its brand colours, we animate the typography to illustrate the concept of the campaign “Be”. Which in return, highlights the new features of the platform and their featured artists. Directed by Ariel Ho, creative concept from Available. Animation by Carbon.

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LAMEX PROMOTIONAL LAUNCH VIDEO

2 April 2015

Client: Eight Partnership
Working with the creative team at 8 Partnership to create this 1 minute event video to launch the rebrand of Hong Kong premium office furniture company – Lamex. Design & art direction by 8 Partnership.

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BAOGU MOVIES CHANNEL ANNIVERSARY FILM TRAILER

15 March 2015

Client: Boagu Movies Channel
We would like extend our thanks to Baogu Movies Channel for consigning this fun project to us. This mock trailer is produced to create an awareness for the channel’s 3rd year anniversary announcement. Yes indeed, a trailer made to intrigue with no intention for a featured film in the near future. Directed by Tereza Tan, art directed & styled by Holly Suan Gray, this trailer showcases a series of characters whom lives were entwined by six degree of separations. Stories about revenge, gangs, love and mystery with a touch of surrealism. Chained together by the famous dialogues of the existing movies, this mock trailer takes you on a storytelling journey to showcase the channel.

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MEDIACORP 28TH SEA GAMES TEASER PROMO

2 January 2015

Client: MediaCorp Singapore
We work alongside the MediaCorp OAP team to launch their 28th SEA Games teaser. Revolving around the concept of “Pulling out all the stops” this year, we started playing around with some type designs and the “moving dot” concept. This 45sec promo journey is chained together by some playful typography and sound effects of various games from the programme.

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CASETIFY IPHONE 6 – OFFICIAL LAUNCH VIDEO

2 November 2014

Client: Casetify
With the launch of iphone 6, it is evitable that the trend of beautiful cases is going to hit the market again. We are pleased to be approached by Casetify to produce this launch commercial transiting the glam of black & gold to a flock of colourful personalised look.

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BAOGU MOVIES CHANNEL – MOVIE IMAGE SPOTS (3RD SEASONAL CAMPAIGN)

28 August 2014

Client: Baogu Movies Channel
Continuing the campaign, this 1 minute image spot uses a classical music to showcase the different genres of the movies of the channel. The other two 40sec and 10sec spots also use the isonic brand shapes to express the action genre.

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VOGUE TV IDENT – DIRECTOR’S CUT

10 July 2014

Client: Condé Nast International
This director’s cut is produced to extend the content of the Vogue TV image. Using mirrored effects, we further exhibit a morph of glittering dance moves with our two characters.

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BAOGU MOVIES CHANNEL – MOVIE IMAGE SPOTS (2ND SEASONAL CAMPAIGN)

23 June 2014

Client: Baogu Movies Channel
Continuing the campaign with 3 movie image fillers using iconic shapes with different textures, colours and speeds. Together with the music and sound effects, this series express a touch of romance, action and suspense.

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BAOGU MOVIES CHANNEL – MOVIE IMAGE SPOTS (1ST SEASONAL CAMPAIGN)

6 June 2014

Client: Baogu Movies Channel
This seasonal campaign kicks off with 4 movie fillers, each distinctively expressing the fun, danger, romance, and the chase of contemporary film. Each movie filler incorporates the new brand icons into the movie content and edits. Scripted, edited and produced by the Carbon Team.

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BAOGU MOVIES CHANNEL – CINEMA TRAILER

12 May 2014

Client: Baogu Movies Channel
This cinema movie trailer is produced by Carbon for the launch of the Baogu Movie Channel. It is storyboarded, edited and composited completely by us. We had a lot of fun working on this campaign, incorporating Baogu’s iconic shapes into various action scenes in this edit to help build a more cohesive and unified brand for Baogu.

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BAOGU MOVIES CHANNEL REBRAND

30 April 2014

Client: Baogu Movies Channel
We are once again psyched to continue our creative relationship with Baogu Movie Channel for their 2014 relaunch. The channel has had an awesome reception since its launch in 2012, evolving and diversifying to include more colourful genres across Hong Kong and South East Asia. We channelled this dynamism and developed an iconic personality for the channel as part of their rebranding. These iconic shapes are later incorporated into their image spots and movie fillers to seamlessly blend live action and brand into one.

 
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