We were delighted to be approached by CCTV China to help brand and launch their first Southeast Asian channel. In partnership with Indonesian content provider PT Elnet Media Bersama, Hi Indo! is a free-to-air channel offering the most popular Chinese programmes in Indonesia. Three idents were needed for the the channel - “Documentary”, “Entertainment” and “Drama”.
We “squeezed” all the fun out of this “Entertainment” ident! Using playful solid objects, but mixing them with fluid motions, we wanted the audience to feel the fun literally oozing through the screen.