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Viral Video

Italian footwear brand Superga recognised a need to remind the Hong Kong market of their 2750 shoe, as people were starting to forget the cult classic. The solution was a viral video with a bombardment of the hashtag #2750HK. Mixing in colourful graphics with the iconic Hong Kong streets, we paid a graffiti-esque homage to HK steet art with a truly rad video reflecting Superga’s People’s Shoe of Italy, the 2750.