More selected projects

Baogu Movies Channel

Channel Rebrand

We are once again psyched to continue our creative relationship with Baogu Movies Channel for their 2014 relaunch. The channel has had an awesome reception since its launch in 2012, evolving and diversifying to include more colourful genres across Hong Kong and South East Asia. We channelled this dynamism and developed an iconic personality for the channel as part of their rebranding. These iconic shapes are later incorporated into their image spots and movie fillers to seamlessly blend live action and brand into one.