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Canon EOS RP

Launch Video

Carbon produced this 60-second TVC to launch Canon's latest EOS RP model across South East Asia. Both 3D Animation and Live-Action filming was used to highlight a number of USPs - showcasing the new camera's technical prowess.

This TVC was accompanied by 5 x 15 second digital lifestyle videos, each promoting one of the camera's top-of-the-range features.