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Herman Miller Ratio

Carbon is a video production company based in Hong Kong that specialises in diverse executions of visual communication. We introduced Herman Miller’s Ratio desk, which enables users to transition between sitting and standing positions so that they can vary their postures as required. Here, simple-yet-dynamic motion graphics were designed to effectively communicate the Herman Miller brand values. The desk can be modified to support the next generation of alternative working postures which are perfect for all scenarios, whether you WFH or work at an office. From square vs circular settings, the flexible nature of these pieces motivated our creative team’s vision from conception to completion of this animation.

See our previous works for a range of brands here.