Hi TV Indonesia
Hi Indo! - Entertainment Ident
We were delighted to be approached by CCTV China to help brand and launch their first Southeast Asian channel. In partnership with Indonesian content provider PT Elnet Media Bersama, Hi Indo! is a free-to-air channel offering the most popular Chinese programmes in Indonesia. Three idents were needed for the the channel - u201cDocumentaryu201d, u201cEntertainmentu201d and u201cDramau201d.
We u201csqueezedu201d all the fun out of this u201cEntertainmentu201d ident! Using playful solid objects, but mixing them with fluid motions, we wanted the audience to feel the fun literally oozing through the screen.