We were delighted to be approached by CCTV China to help brand and launch their first Southeast Asian channel. In partnership with Indonesian content provider PT Elnet Media Bersama, Hi Indo! is a free-to-air channel offering the most popular Chinese programmes in Indonesia. Three idents were needed for the the channel - “Documentary”, “Entertainment” and “Drama”.
For “Documentary”, we wanted to create something with a scientific appeal to reflect the channel's programming. We also wanted this ident to be quirky and somewhat alien. Using the concepts of gravity and other scientific physicalities, we managed to deliver a fascinating and beautifully abstract impression of science and nature. You can say we definitely had chemistry!