We were delighted to be approached by CCTV China to help brand and launch their first Southeast Asian channel. In partnership with Indonesian content provider PT Elnet Media Bersama, Hi Indo! is a free-to-air channel offering the most popular Chinese programmes in Indonesia. Three idents were needed for the the channel - “Documentary”, “Entertainment” and “Drama”.
This “Drama” ident demonstrates the visual elements used in drama productions, creating a balance of old period charm and new age modernism.