More selected projects

Botanic Panic

We are more than visual innovators. As a content agency, we develop brand strategies and conceptualise creative directions so we can communicate a brand’s unique values. Based in Hong Kong, the Carbon team is well-positioned to understand and connect to consumers from an array of cultural backgrounds. We worked with the team at Mac on its latest limited edition and gender neutral eyeshadow palette collection, Botanic Panic. We created a surreal 3D animation featuring Lay (Chinese K-pop idol). The immersive environment utilises moving camera perspectives and plays with the floral elements and overall composition while experimenting with CG creates morphing effects with the foliage and makes for stunning organic and fluid motions.

Check out other Carbon’s previous works.