Stranger Things

The Brief

In celebration of the return of the hit Sci-Fi show, MAC Cosmetics released a new collection inspired by the unique world of Netflix’s Stranger Things. We were asked to prepare videos and key visuals for their marketing purposes.

Our Solution

What we had to capture in the product videos was multilayered: the 80s nostalgia, the Human and Upside Down worlds, the bright and subversive colours of the collection, and the overall eerie and sinister atmosphere of the show – the result was a dynamic and fun showcase of their limited-edition collection. As huge fans of the show ourselves, we had a blast collaborating with M.A.C to showcase this collection!

Our Role

  • Concept Development
  • Creative Direction
  • 3D animation
  • Key Visuals

Touchpoints

  • Social Media
  • Mobile
  • Web
  • OOH & In-store Display