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Channel 5

7pm Timebelt Branding

To promote Channel 5’s Super 7 slot, we needed to give viewers something fun that appealed to all ages and everyone in the family. Featuring family and variety shows, we played off the effervescent energy and game-show elements of the Super 7 timeslot. What we rolled out was a bright and bubbly package that matched the pace of Channel 5’s primetime programmes.