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New Balance CaHill

Footballers' Campaign

With the launch of their new football boots, New Balance enlisted the coaching and help of renown footballers Tim Cahill, Aaron Ramsey, and Marouane Fellani to share their story, demonstrate their expertise, and the performance and quality the boots. Focusing on the technique of the sport, we teamed up with FOX Networks Group Asia and used 3D modeling and motion graphics to highlight the technical elements of strategy and skill that they bring to the field, and brought to the studio.