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Raffles City Shenzhen

Show Suite Video - Inspirational

One of Singapore’s largest shopping mall developers, CapitaLand, called on our help to produce a show suite video to promote one of their prominent establishments, Raffles City Shenzhen. We were asked to use a motif of lightbulbs to highlight some of their key propositions for their Chinese development, yet stay aligned with their Singaporean brand. In order to accomplish this, we designed and animated the lightbulbs in a way that alluded to Singapore’s iconic Changi Airport installation. And we couldn’t be prouder of the results.