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Channel 5

Channel Rebrand

We’ve built our core strengths originally through channel branding; and going back to our roots, we developed a comprehensive branding package for Channel 5, Singapore’s number one English entertainment and lifestyle channel. Staying close to the emblematic logo, we wanted to manifest different facets and perspectives using graphic layers that folded and flowed off the logo itself. We achieved a bold and sleek look for the channel’s anticipated rebrand.