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Sony Bravia


As a premier video production house in Hong Kong, Carbon takes pride in having worked on many projects for a growing number of global companies. One such project was with Sony as we helped the company to develop the first tech film for its Bravia brand as part of a major global campaign. We embraced the complexity of the project and delivered.

The Sony Bravia is the first brand to use a processor that has redefined the TV experience. It has become known for its revolutionary upscaling technology that displays videos and pictures in breathtaking and stunning 4K quality: a chipset that utilises AI and other innovative technologies to replicate the function of human cognition. These advanced features inspired us to create an equally stunning tech film in high definition to match the sophistication of the product. The Carbon team designed and engineered in 3D, emphasising the clarity and colour of the new XKR.

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