More selected projects

Sony Bravia


The Sony Bravia is the first to use a processor that aimed to redefine the TV experience. A chipset that utilizes AI & other innovative technologies to replicate the function of human cognition. Tasked with the challenge to develop Bravia’s first Tech film as part of their global campaign, we embraced the complexity. The Carbon team designed and engineered in 3D emphasizing the clarity and colour of the new XKR.