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TBWA x Spotify

 

Music is for everyone. Spotify’s family plan allows members to bring together each member’s music preferences into a centralised account. Each family member represents the evolution of sound devices over the years and personified with unique characteristics. The boom box dad embarrassing his edgy speaker daughter that is bothered by her ear pods inspired twin brothers. Using 2D conceptualisation to 3D modelling to bring these characters to life.

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